Advertisements and printed literature

Below you'll find some of the adverts and promotional tools we've been using to promote Cycling City since September 2009.

If there's something you'd like to print out make sure you visit our downloads page.

Emotional motivators:

• Aim: using in-depth market research techniques to understand the emotional motivators behind getting people on their bikes.
• Market research campaign developed in conjuction with Business School at the University of the West of England.
• Campaign ran between March and June 2011
• Used on-street billboards, bus advertising and print media.

Radio advertising (March 2010)

• Aim: to promote cycling to car drivers during the rush hour period
• Ran between March and April 2010
• Reached approximately 80,000 listeners on 106.5 Jack FM Bristol and 107.2 Star FM Bristol
• Watch a picture montage of the ads in our Video Gallery.

Bus advertising (Autumn 2010)

• Aim: promote cycling to bus travellers and drivers sat behind buses
• Running between July and October 2010
• Covering services running through Lawrence Hill, Muller Road and Hengrove
• Using themes of "When I travel by bike..." or "Because I travel by bike..."

Get Cycling theme (Spring and Summer 2010) - range of six posters

• Aim: raise awareness of cycling's increased popularity
• Running in publications across Bristol and South Gloucestershire, including: Venue, Big Issue, Bristol Secretary, Folio, Whats On Bristol,
• Running on outdoor advertising sites at leisure centres and bus stops
• Complementary radio advertising running on Jack and Star FM
• Download the images here

Promoting cycle training (January 2010)

• Aim: to encourage readers to consider cycle training
• Ran in Folio magazine and What's On Bristol in January 2010
• Image available to download here

Facebook advertising

• Running periodically to encourage Facebook users to visit the website
• 70,000 "impressions" per day
• Generating 15-20 website visits per day

Christmas advert (December 2009)

• Ran in Venue, Folio magazine and the Big Issue during November and December
• Encouraged visits to the website
• Click here to download the image 

Promoting good cycling behaviour (December 2009)

• Running between December 2009 and February 2010
• Four designs, two of each installed: Be aware and cycle with care; Light up and cycle safely; Drivers give cyclists space; and Thank you for cycling in Bristol.
• Helping to drive the safe cycling message
• Click here to download the image

Website banners (November 2009)

• Non-permanent display at twelve locations around the city
• To promote the Better By Bike website
• Most recently installed at Hartcliffe Way, Newfoundland Way, the Downs and Bath Road
  

Better By Bike postcards and stickers (October 2009)

• 

  Printed in October 2009

• Distributed at pubs, bars, cafes, offices, schools and colleges around the city
• Used in schools for new year's cycling resolutions
• download all of them here as a pdf
• Computer Desktop backgrounds download here
• Re-supplies available by contacting cycling.city@bristol.gov.uk

Downloads: 

Cycle training poster (991kb)